CBD White Labeling and Private Labeling

Posted by Andrew Mahowald on Mar 4th 2021

CBD White Labeling and Private Labeling

White and Private Labeling With Summit CBD

The CBD industry is witnessing explosive growth in demand. This demand is being met through various supply and marketing methods, including techniques known as “white labeling” or “private labeling”. In this article, we will cover the basics about these techniques, why they matter, and why you may want to consider moving forward with them to support your CBD product vision. 

What is white labeling/private labeling?

White labeling and private labeling are often used interchangeably, but the main difference is white labeling takes a product being produced by the manufacturer and rebrands it, while private labeling is a custom product made solely for one brand. 

An example of what white labeling CBD looks like

A customer loves Summits' gummies, they place an order for X number of packages and have the packaging sent to Summit or they have Summit order their packaging and labels. Summit makes said gummies, packages them, labels them, then packages the finished product to ship to the customer.

An real example of what white labeling CBD looks like

Theratonics beverage additives

Theratonics loved Summit's Nano-CBD but wanted to add customized terpenes, provide the cannabinoids, and integrate minor cannabinoids. Theratonics then met with Chris to customize their formulations and do a test run of different formulations. These products are branded by Theratonics but manufactured by Summit and then sold and distributed by Theratonics. 

Why are people use white labeling?

There are many fantastic reasons to white label a CBD product! Here are a just a few.

Customize branding for specific markets

Fun fact: Dollar Shave Club doesn’t manufacture their own razors! They’re a white/private label company that simply understood the men’s shaving market so well that they thought they could sell better than the rest (and they were right). Do you know your market/subsegment better than the rest? Then white label your product and focus on building your business.

Outsource manufacturing of quality products to an established company (like


Creating a great product from scratch takes time and so much more, including labor, machinery, space, and certifications. Today most companies choose to outsource the manufacturing to a known, established company like Summit CBD.

Rely on the expertise and precision of a certified lab

Get certified products you and your customers can trust from day one. Summit Manufacturing Corporation has an 8,000 square foot production facility in NE Denver, which is regulated by the CO Dept. of Health and frequently inspected by the Denver Dept. of Health. Additionally, every one of their sources for cannabinoids comes from a source regulated by the CO Dept. of Agriculture and all products are 3rd party tested to ensure the highest standards.

What can be white labeled with Summit

From gummies, smokeables and creams, to tinctures, gels and pet treats, Summit has a wide range of CBD products to support any white labeling needs. Not into CBD? They have formulated products like terpene tinctures and lidocaine menthol creams.

Custom requirements for something special? Summit supports custom formulations, too. Contact Chris@SummitCBD.com to discuss your unique idea.

Is white labeling legal?

Yes. It is a completely legal and widely-used technique employed by major brands across the country. Summit CBD has successfully served multiple national brands for their white and private labeling needs and can help yours do it in a fully compliant way, too.

How Summit can satisfy white and private labeling needs

Summit was born of a deep desire to help others realize the beneficial effects of CBD, and supplying the highest quality products for re-sale under white or private labels only supports that mission. With such a wide range of products and the ability to customize them further, Summit is uniquely positioned to help you achieve your beautiful vision. Let Summit help you produce exactly what you need, when you need it, so you can provide it to your special market. Summit will walk you through the process and help you get your labeled products on the shelf.

Contact Chris Tulien at Chris@SummitCBD.com to get the conversation started.

Blog Author Andrew

Andrew Mahowald is a freelance nomad, photographer, writer, adventurer and dabbler of all things healing and healthy. Find him at https://www.instagram.com/andrew.adventuring/.